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Terms of Use

These terms are the contract between you and whoever publishes Couplift. They are written to be read: what you get, what you can do with it, and where the limits are on each side.

Last updated: September 2, 2026

1. Acceptance

By downloading, installing or using the Couplift app (“Couplift”, “the app”) or browsing couplift.app, you agree to these Terms of Use and to the Privacy Policy. If you do not agree with any part of them, do not use the app.

Couplift is published by {{RAZAO_SOCIAL}}, company registration {{CNPJ}}, with address at {{ENDERECO}} (“we”, “us”).

2. What Couplift is

Couplift is a guided self-help program for couples who want to rebuild their connection. Starting from a diagnosis across the 6 pillars of a relationship, the app builds a plan with roughly ten-day cycles and proposes one concrete step per day, alongside pacts, a diary and progress tracking.

It is a content and structure product. What it offers are practice suggestions grounded in publicly available literature on relationships — every factual claim we make is cited with work and year in the material itself.

3. What Couplift is not

This matters more than any other clause in these terms.

  • It is not couples therapy or psychotherapy. No health professional follows your case, and the app does not replace care from a psychologist, couples therapist, physician or any licensed professional.
  • It is not a health service or a medical device. Couplift does not diagnose, treat, cure or prevent any health condition. The “diagnosis” the app refers to is a self-reflection instrument about your relationship, not a clinical diagnosis.
  • It is not legal advice about separation, custody, property or any other matter.
  • It does not guarantee an outcome. No program can guarantee that a relationship will be saved. Couplift offers a method and a sequence; the result depends on factors outside our reach.

If you are in acute psychological distress, see a professional. If there is immediate risk, seek emergency care.

4. Safety and limits of use

The app may show this notice when the text you write suggests risk. That feature is an extra layer of care, not a safety assessment: it can fail to appear in serious situations and can appear when there is no risk. Do not rely on it as triage.

5. Licence

Subject to the payment described in section 6, we grant you a personal, non-exclusive, non-transferable, revocable and non-sublicensable licence to install and use Couplift on devices you own or control, subject to the rules of the app store where the purchase was made.

The licence covers the software: you acquire no ownership of the app, its content, its brand or its method. Nothing here transfers intellectual property rights.

6. Purchase, price and guarantee

  • One-time payment. Couplift is sold as a one-time purchase, with no subscription and no auto-renewal. The purchase grants lifetime access on the store account used, including future updates we publish.
  • Price. $29.90 in the US store and R$ 197 in the Brazilian store, except during a promotion. The final price, taxes and currency are the ones the store shows at the moment of purchase.
  • Processing. Billing is handled by the Apple App Store or Google Play. We never receive or store your card details.
  • 7-day guarantee. If within the first 7 days Couplift is not right for you, we refund it — no fine print. Write to {{EMAIL_CONTATO}} with your store receipt.
  • Store refunds. Regardless of our guarantee, the refund is operated by Apple or Google under their own rules. In some cases the refund must be requested directly from the store — we will walk you through it.
  • Statutory withdrawal rights. Consumers in the EU/UK have a statutory right of withdrawal for distance purchases, and consumers in Brazil have seven days under art. 49 of the Consumer Protection Code. Our 7-day guarantee exists to cover those rights without bureaucracy.
  • Restoring. Changed phones? Use “Already bought — restore” inside the app with the same store account. Local content (diary, progress) is not restored, because it never left the old device.

7. Permitted and prohibited use

You may use Couplift for your own personal use and your relationship. You may not:

  • copy, reproduce, distribute, resell, sublicense or commercially exploit the app or its content;
  • use the program’s content in professional services to third parties, courses, coaching or derivative material without our written permission;
  • reverse engineer, decompile or attempt to extract the source code, except to the extent expressly permitted by law;
  • circumvent purchase mechanisms, use automated means to access the app, or interfere with its operation;
  • use the app for any unlawful purpose or in violation of third-party rights.

8. Intellectual property

The Couplift name, logo, visual identity, texts, diagnostic method, step catalogue, illustrations and software are owned by or licensed to us and are protected by applicable copyright and software protection law.

Bibliographic references cited in the app belong to their respective authors and are used as quotations, with work and year indicated.

9. The content you create

What you write in Couplift — diary, answers, names, pacts — is yours. It is stored on your device and never transmitted to us: we cannot read it, use it, publish it or train anything on it. We claim no licence over that content.

As a direct consequence, keeping it safe is up to you: if you uninstall the app, lose the device or wipe the data, we have no backup to restore.

10. Availability, updates and discontinuation

We make reasonable efforts to keep Couplift working and compatible with supported iOS and Android versions, but the app is provided “as is”. We may change features, publish updates and, eventually, discontinue the product.

If we discontinue Couplift, we will give at least 60 days’ notice, and an app already installed will keep working on your device for as long as the operating system allows — because it does not depend on a server of ours to run.

11. Limitation of liability

To the maximum extent permitted by applicable law, we are not liable for indirect damages, lost profits, loss of data stored on your device, or decisions you make about your relationship based on using the app.

Nothing in these terms excludes or limits liability that cannot be excluded or limited by law, including statutory consumer rights.

Where liability is established and may be limited, it is limited to the amount you actually paid for Couplift in the 12 months preceding the event.

12. Apple App Store terms

This section applies if you downloaded Couplift from the App Store and exists to meet Apple’s minimum EULA terms.

  • These Terms are concluded between you and us only, and not with Apple Inc. Apple is not a party to this agreement.
  • The licence granted is limited to a non-transferable licence to use the app on any Apple-branded products that you own or control, as permitted by the Usage Rules in the App Store Terms of Service.
  • We are solely responsible for Couplift and its content. Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the app.
  • In the event of any failure of the app to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price. To the maximum extent permitted by law, Apple will have no other warranty obligation whatsoever, and any other claims arising from a failure to conform to a warranty are our responsibility.
  • We are responsible for addressing any claims by you or a third party relating to the app, including product liability claims, failure to conform to legal requirements, and consumer protection or privacy claims.
  • We are responsible for the investigation, defence, settlement and discharge of any third-party intellectual property infringement claim relating to the app.
  • You represent that you are not located in a country subject to a U.S. Government embargo and are not listed on any U.S. Government list of prohibited or restricted parties.
  • Apple and its subsidiaries are third-party beneficiaries of these Terms and will have the right to enforce them against you.

13. Google Play terms

If you downloaded Couplift from Google Play, your use is also subject to the Google Play Terms of Service. This agreement is between you and us; Google is not a party, is not responsible for the app and does not provide support for it. Refunds follow the Google Play refund policy, without prejudice to our 7-day guarantee.

14. Governing law

These Terms are governed by the laws of the Federative Republic of Brazil, where the publisher is established. This choice of law does not deprive consumers of the protection of mandatory provisions of the law of their country of habitual residence. Consumers may bring proceedings in the courts of their own domicile.

15. Changes to these terms

We may change these Terms to reflect changes in the product or in the law. The date at the top of this page shows the last revision. Material changes are announced inside the app before taking effect. Continuing to use Couplift after that means accepting the new version.

16. Contact

Any question about these Terms: {{EMAIL_CONTATO}}.

Still have a question?

Write to {{EMAIL_CONTATO}}.

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